Cooley a failed SSC aspirant
Many of you have given SSC and other competitive exams for
govt job. But some of you have/had failed in your last attempt to get govt job
due to many other reasons like scam, corruption, technical glitches, etc. Do
not worry as it is said that difficult roads lead to beautiful places. May be
you discover your job/start up that satisfies your or becomes your ikigai. I
will narrate to you an inspiring story of Cooley singh, an SSC aspirant, who,
despite being failed in last attempt to crack SSC, still
lived a happy and satisfied life.
Story of Cooley singh as SSC aspirant
After getting failed to crack DSSSB pharmacist exam, Cooley
singh becomes disappointed and in a fit decides to do preparation for SSC for
Narcotics inspector. The vacancy for Narcotics inspector was nearly 90 and the
age limit for Narcotics inspector was 18-28 years(Cooley singh being 27 years
of age at the time when he was newly filling SSC CGL form in 2017). He filled
the form and after few days joined coaching institute(Excellent SSC academy).
He liked their coaching and studied Maths and English with determination in
2017. The exam date was declared by SSC
CGL for tier-1 on 6 September 2017. Cooley singh tried his best to score
sufficient marks in SSC CGL 2017 tier-1 exam but couldn't made upto the mark. On
this Cooley singh became Sad. On seeing Cooley Singh sad, his mother took him
to PVB cinema to watch Baadshaho. After seeing Baadshaho, Cooley singh became
happy. He also gave Pharmacist exam of DSSSB in 2017 and tried to get
pharmacist post but there he couldn't qualify that exam and was 2 marks away
for getting qualified.
Then came 2018, Cooley Singh did thorough preparation for
SSC tier-1 and studied all subjects of tier-1 in such a way that while giving
tier-1 exam he can qualify tier-1 exam easily. SSC CGL tier-1 application was
released in May 2018. He filled the form and again started preparing for SSC
exam with great determination. In July, while he was preparing for SSC exam,
the news came out the scam occurred in 2017 tier-1 exam that was conducted by
sify. Sify was declared a villian in eyes of SSC aspirants. The news also came
out that SSC CGL tier-1 exam 2017 will be cancelled. Cooley Singh thought that
this will be greatest opportunity for him to clear SSC CGL exam and get himself
post of Narcotics inspector. He took advantage of the situation and started
preparing for SSC tier-1 exam thoroughly. But luck did not favour him. After
sometime it was declared that SSC tier-1 exam 2018 will be held on 21.6.2019.
This was Cooley Singh's last attempt. The disadvantage he faced was the uncertainty
of CGL tier-1 2018 exam which had worst effect on his preparation. This
disadvantage so much affected him that he couldn't crack the CGL tier-1 2018
exam. He was so much sad that he could not eat dinner that day.
Turning point in Cooley Singh's life
With support of his parents, he overcame the sadness of not
qualifying SSC CGL 2018 exam. Then after sometime he thought of doing digital
marketing. Actually before giving tier-1 exam, while doing net surfing, he came
across the course of Digital marketing and learned about its benefits. But he
thought that idea of doing digital marketing will be a great back up plan. On
1st October 2019, ie after giving SSC CGL tier-1 exam, he joined ABC technology
institute and started learning about digital marketing. There he learnt about
SEO which was taught to him in easy manner. There he also learnt SMO,
SMM(Facebook, LinkedIn, Twitter ads) and SEM(Google ads) in interesting manner.
Digital Marketing
Digital Marketing industry in India is a booming career
today. In a country with a rapid growth economy, it is expected to have a very
high significant growth in Digital marketing career. Internet access is a
main-stream which has intensified the use of mobile phones, computers, and
laptops. This intensity leading to a high change in the growth of digital
channels both in strength and volume.
Be it social media, surfing for information on Google or
making purchases, India has transformed this medium into a full-fledged market.
India also has the World’s largest Facebook population. The
high-speed digitization, online portals, social media channels, etc. lead to a
growth of digital marketing in a trend par imagination.
Digital marketing is very much about influencing the
audience online with mediums of content to increase a brand’s impact over the
audience.
The amount of time spent by the people on the internet
empowers digital marketers to create impactful strategies to influence consumer
behavior. The right strategy converts the audience into sales.
As per 2019 stats, the digital marketing industry in India
is worth $68 billion!
How Cooley Singh overcame failure?
Failure became one of the most powerful teacher in Cooley
Singh’s life. Failure told Cooley Singh that he found a way that didn’t work
and inspired Cooley Singh to try differently. Failure helped him to learn anf
grow further. Through digital marketing he started small and build confidence
with quick wins. Failure taught him to be positive and focus on efforts in
right direction.
Achievements of Cooley singh while he is pursuing digital
marketing
Cooley Singh not only learnt how to make his own website but
made his own website. He wrote blogposts that ranked high on google search
engine with the help of SEO he learnt. He also gained followers on his
Instagram profile that reached near 3,000. His blogposts are world wide
appreciated. He also created his impressive linkedin profile that made him
available for digital marketing and pharmacy related jobs. He also created his
impressive facebook profile. Cooley Singh also joined digital marketing course
from Pankaj Kanagraj and learnt to write ebooks and wrote three ebooks.
