Solopreneur: a deep insight

                                            Solopreneur: a deep insight

Introduction

Now a days unemployment is at boom. Jobs are less corresponding to talent people possess. Not only this some are facing ill treatment during their jobs. “It’s not personal, Sonny. It’s strictly business.” This famous line from The Godfather misses the point: even in business, it hurts when your coworkers show their dislike for you. Whatever their reasons—they may feel threatened, they could be jealous, perhaps they’re simply not very nice, or maybe the problem is you—it’s hard not to take personal disdain personally.

 

 

“Of course, it’s impossible to be liked by everyone in the office,” says Lynn Taylor, a national workplace expert and the author of “Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behaviour and Thrive in Your Job.”

 

 

While there are co-workers who would not mind letting you feel the hatred towards you, many are there who can easily hide their hatred. “Most co-workers won’t overtly show their disdain for you so as not to cause trouble or jeopardize their careers,” explains Lynn. Bitter hatred inside wrapped with sweet words is very common in the workplace. [H.A.T.E.R.S(having anger towards everyone reaching success)]. Remember that who you are today and what your achievements are till today are results of investment that you have made on yourself in form of hardwork. Back in Corona times, many people became jobless and some started working from their homes.

 

According to the State of Independence Report by MBO Partners in 2022, 64.6 million independent workers were reported in the U.S., as compared to 26% from the previous year. Moreover, 64% of these self-employed individuals expressed their satisfaction and confidence about their career choice. With the rise in opportunities for the independent workers in the future, the journey as a solopreneur is able to offer the sought-after flexibility to the aspirants who are interested in creating a business around their lifestyle.

 

What is solopreneur?

A solopreneur can be defined as the one who is wholely and solely responsible for organization, management, and bears the risks of a business or an enterprise without any external help. In other words, a solopreneur is an individual who puts up their business independently and is responsible for its success or failure. A solopreneur is both the boss and employee of their business.

When a person chooses to be a solopreneur, he is not accountable to any boss for any profit or any loss of his company. Nor a person who chooses to be a solopreneur does not work under any boss.

 

Benefits of becoming a solopreneur

People all over the world are preferring solopreneurship rather than doing work for someone else. Many wish to operate a business, but neither they have desire nor they have enough money in order to build an empire. They are selecting to operate solo businesses instead.

The benefits are:

 

1.       Satisfaction with the job

Tired of working a job you don’t enjoy? Go solo. Solopreneurs enjoy greater freedom to carry on the work they go happy with—and are free to say no to that work which they don’t like resulting in the greater job satisfaction for majority of solopreneurs.

 

2.       Control which you possess over your business strategy and decisions

As a solopreneur, as you are business and brand, any resolution or changes in your strategy you prefer to make do not involve anyone else’s profit or loss except you only.

 

Solo business owners possess the flexibility to make changes quickly and have more freedom to use their creativity in their businesses.

3.       Independence of location

When your business is dependent on you only, it becomes more easy to carry your work along with you and carry on your work from wherever you prefer. Solopreneurs—especially those who do projects online—possess the freedom which leads to their conversion to digital nomads as their businesses are not confined (limited) to a particular location.

4.       You can set your own working hours and no need to stick to 9-5 schedule.

5.       You can also get time to improve your skills and knowledge

 

How digital marketing leads to Solopreneurship

 

With the growing menace of unemployment, lot of degree holders(youth) are forced to sit at home without work. Digital marketing empowers youth to become self-employed thus combating unemployment. Digital marketing also empowers youth to be their own boss.

The income sources from digital marketing are:

 

1.       Google adsense: When individuals build their own website on blogger, blogger allows them to monetize their website with the aid of google adsense program on blogger. When google adsense approves their blog, their blog starts earning money.

2.       You can sell your notes on Stuvia, Nexus.

3.       Affiliate marketing: By registering on Click bank, individuals get commissions by promoting products on Click bank through their blog. They can also use their qoura account by promoting click bank products through their qoura answers.

4.       Individuals can build their own ecommerce websites thus enlisting their self-made digital products(ebooks) on their online store.

Conclusion

Thus solopreneurship is most preferable over any other types of jobs as it allows us to earn the satisfactory amount of money we deserve.

References:

1. What Is a Solopreneur? Basics, Ideas, and How To Become One

Radhika Basuthakur

2. Who is a Solopreneur? Top 5 Steps to Build a Successful Business

By Mitaksh Jain

3. Solopreneurs vs. Entrepreneurs vs. Freelancers: What is a solopreneur?