Defining economy of digital marketing
by Canva
Introduction
Canva is a graphic design platform, used to create social media graphics, presentations, posters and documents. It is also used to create ebooks and infographics. It can also be used to create layout of website as well as publish website as well. The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.Now a days canva has become backone for economy of digital marketing. Without it digital marketing works only 30%.
Canva is a free graphic design tool small business owners will use to make attention-getting social media content in minutes. Canva was created to make it simple for anyone who is aware of the fact that social media is vital to their business. It’s loaded with cool features, preset templates, and other components that make social media marketing an absolute breeze!
How can you use Canva?
Let’s say you needed to create a picture for your brand’s Instagram account. you'll be able to begin with an Instagram Post template, that is already accurately sized for the platform. Once you discover a template with the look, feel, and format you wish for your Instagram image, you'll be able to customize the template—like swapping photos, changing the layout and background, adjusting the fonts, or adding in additional components like icons, illustrations, or frames. and all with a few drag and drops.
If templates aren’t your thing, you'll be able to additionally build your design from scratch. simply move to the Canva homepage, click “Create a design,” and select the kind of image you wish to make (like an Instagram post). From there, you'll be able to use those same sidebar tools to create your marketing image from the ground up.
If you wish to squeeze even more marketing benefit from Canva, Canva pro permits you to link your social media accounts and post your marketing images directly from the platform.
Types of products created with canva and their utility
You create a short and focused ebook that solves one problem people want to get rid off and will be willing to pay; you are good to go. It is usually priced low and it is easy to create. Because you don’t need expensive tools or softwares or additional skills to create it. The ebooks are made with the help of canva. Then ebooks are displayed on instamojo for selling purpose. You can also create professional resume on canva and get job of your dream and earn a lot. You can also create infographs for gig economy and do freelancing. You can create videos using canva and upload your video on you tube channel for personal branding and digital mentoring. You can also create checklist on canva. People want to do things quicker and better. And checklists help them to do so. They help people to follow the set of tasks in orderly manner and not to miss anything. There is a good demand for them. If you are good at breaking down complex process into easy to follow simple steps, you can create such checklists. These products are also low priced, and the creator makes revenue from the large volume of sales he gets. Through canva you can also make menu to display the cost of your dishes.
Why it is essential for small business owners?
Here are reasons why Canva should be necessary for your social media strategy:
1. Canva makes it quicker to make attention-getting content
Canva makes social media content creation quicker and easier. There’s no ought to hire a designer or spend hours learning graphic design software when you will produce social media graphics in minutes with Canva.
2. Canva offers your brand a consistent look and feel
Social media graphics will help your social accounts look additional professional and consistent by giving them the same design components. Social media graphics that complement one another can make it easier for your social audience to acknowledge you on any social network they use.
3. Canva can assist you attract customers
The social media world is competitive, and your social content has to stand out so customers notice and have interaction with you. Canva helps you produce content which will grab a customer’s attention, drive social engagement, and increase brand awareness. With the ability to upload your photos and logo, you'll be able to use Canva to make social graphics that enable you to tell your brand’s story.
4. Canva makes it easier foe promotion of events and sales
Social media posts like banners and graphics will facilitate draw more individuals to your events and inform individuals regarding sales your business has. when you use social media content created with Canva, event and sales promotions become fast and simple.
5. Canva makes it easier for creation of social media content with templates
Templates assist you produce social posts quicker for platforms like Instagram, Facebook, Pinterest, Twitter, and YouTube. By utilizing these templates, you’ll be able to focus on making informative social media content because the design aspect will already be done.
Conclusion
Thus canva plays a very vital role in scaling up your business as well as helpful in growth of digital marketing.
References:
1. 1. Canva- Wikipedia
2. 2. A Step-by-Step Guide to Launch
Products Online
Written by Deepak Kanakaraju
Published on January 17, 2020
3. Five reasons why small business owners should use Canva
4. 7 marketing tools that you will save you tons of time - Cmsmart
