Ravi kumar interview on career aspect of digital marketing and SEO.
Introduction
Ravi kumar is a digital marketing expert and a dedicated and
driven SEO specialist with extensive experience gained working on the large
number of web optimization projects for key clients. He is focused upon
maximizing the transparency of client sites, through the management of SEO, Web
Analytics, Market Research and Social Media campaigns. He consistently
demonstrates the ability to ascertain the exact requirements of the client
through extensive research and analysis.
His specialities are:
1.
Search Engine Optimization (SEO)
2.
Keyword
Research
3.
Social Media Optimization (SMO)
4.
Online Reputation Management
5.
Social Media Marketing (SMM)
6.
Google Analytics
7.
Search Console
8.
Landing Page & Conversion Optimization
9.
Project
Management
10.
Team Management
11.
Client
Communication
12.
Analyze
website requirements suited for online marketing
13.
Develop
online marketing strategies & content management
14.
Analyze website platform and strategies suitable
for search engines
15.
Site
Health Management
16.
Content
Management & Optimization
17.
In-bound
link development from relevant sites and
18.
Perform
information gathering services including technical website analysis, competitive/keyword
research and link analysis.
19.
Identify
and implement innovative SEO strategies.
20.
Improve
organic search results.
He is also skilled in Microsoft
office, Basic HTML & CSS and Word Press
He is digital marketing expert
since May 2019, handling SEO (On page, Off Page) SMO,SEM, SMM, PPC,Email
marketing, What's app Marketing & lead generation,You Tube, SMTP.
He had been SEO Manager in
E-Startup India from Dec 2017 to May 2019. There he handled SEO, SMO,SEM,
PPC,Email marketing, what's app marketing & lead generation,You Tube, SMTP.
He had been Digital Marketing
Executive in Panache Softech Pvt. Ltd. India from Sep 2016 to Aug 2017. There
he handled SEO, SMO, PPC, Email marketing, what's app marketing & lead
generation.
He had been Relationship Manger
in OkSir from Aug 2015 to Aug 2016. There he managed the vendor who provide all home services, customer
satisfaction, time to time managed all services.
This is why, when I had the
opportunity to get connected with Ravi kumar, I took up the opportunity to ask
him for a quick interview.
Being the nice that he is, he
quickly accepted and we spoke about the scope of digital marketing, SEO and
benefits of digital marketing.
This was a very informative
interview.
To know more, read the following
Sidharth: What is meant by
digital marketing?
Ravi kumar: Digital marketing is the promotion of brands to connect with
potential customers using the internet and other forms of digital
communication. This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a marketing channel.
Sidharth: What are the four types
of digital marketing?
Ravi kumar: The four types of
digital marketing are:
1.
Email Marketing
2.
Affiliate marketing
3.
Social media marketing
4.
Influencer marketing
Scope of digital marketing
Sidharth: Is digital marketing in
demand?
Ravi kumar: Yes, this era is full
of the internet so 98% of people in this world use smartphones, and they are
connected through social sites such as twitter, linkedin, FB, IG, Pinterest,
Koo, and many more. So this is the best option to advertise the company online
to make the brand in less time. So according to my view, this is the best way
for digital marketing in demand to promote products and services and get the
leads.
Sidharth: Who can do digital
marketing?
Ravi kumar: In my opinion, after
graduation, anybody can do a Digital marketing course.
Sidharth: What skills do I need
for digital marketing?
Ravi kumar: Basic HTML and CSS,
English, Latest update of Google AI.
Sidharth: What kind of job is
digital marketing?
Ravi kumar: Pay-per-click
Advertising
Website Marketing
Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
SEO
About SEO
Sidharth: What is SEO?
Ravi kumar: SEO stands for search
engine optimization, which is a set of practices designed to improve the
appearance and positioning of web pages in organic search results.
Sidharth: Is SEO a good career
choice?
Ravi kumar: Yes, because this is
best way where you bring traffic on site in organic way.
Sidharth: How can I get success
in SEO?
Ravi kumar: You have to always
keep update of Google AI then you can success.
Benefits of digital marketing
Sidharth: What are the benefits
of Digital marketing?
Ravi kumar: The benefits of
digital marketing are:
1.
Global reach. One of the biggest advantages of
digital marketing is that it has removed all sorts of geographical barriers.
2.
It has provided Niche targeting.
3.
Affordability.
4.
It has provided trackable and measurable
results.
5.
Improved conversion rates.
6.
A/B testing.
7.
Personalization.
8.
Win Customer Loyalty.
Conclusion
From the interview with Ravi
kumar, we come to know about the importance of digital marketing in our daily
life.
Digital marketing will not die
because the marketing will not die.
Digital Marketing is generating
more employment opportunities. Digital marketing is the low investment business
and one can also work as a freelancer, thus it is contributing in employment
generation.
On other hand, digital marketing
gives the businesses an online platform. Hence, it increases the profitability
of businesses in India and making them advanced and helping them to stay in
competition with other countries.
Comparing it with the other
marketing platforms, digital marketing is one of the most affordable media to
promote the products. Gone are the days when one was spending thousands and
lakhs in getting ad printed in newspaper. With digital media, the advertising
has become so easy. If you are a real estate company, you can promote your new
project on the social media by reaching out to thousands of people at one time.
If you’re involved with the
economic development marketing, chances are that you are trying to reach the
business executives considering a relocation or expansion.
Using sponsored digital ads in
your economic development marketing mix with advanced targeting tools can allow
your organization to take your message straight to top.
The return on investment for the
businesses through the digital platforms has exceeded than that the return on
investment from real-life platforms. The companies are today shifting towards a
more digitally empowered set-up to make most of the golden period of digital
marketing that India is witnessing.
About 70-80% of the population is
dedicated to making the purchases online, and e-commerce websites like
Flipkart, Amazon, Myntra, etc are making waves and progress with their
influence over market.
The whole world is leaning
towards the digital.
Online podcasts, web stories,
entertainment, sports, business, social awareness and career in India gets more
dependent on the digital platforms for generating the revenue, sharing
information and country’s progress.
Digital Marketing is becoming a
promising industry with the rapid career growth, increasing influences, and the
widespread activities!
Also with SEO you are able to
generate traffic to your websites and businesses without any investment to your
businesses.
