Landing pages: indispensable part of your business

                                              Landing pages: indispensable part of your business

Introduction

We know that first impressions are crucial and first impression is the last impression. The interaction a user have for first time with your business will shape their opinion of you and thus helpful in shaping your future relationship.  Landing page will be helpful in shaping your public perception towards your business. A landing page will be beneficial for your business in numerous ways. A landing page tells your visitors about what your business is and what its products and services are.

What do you mean by a Landing page?

A landing page is that where a visitor will land when clicking on an ad or link. It marks their first point of entrance into your businesses ecosystem.

Landing page could be either a dedicated page for a particular product or in some cases, may be the homepage of your website showcasing the details of your business. There are forms on landing pages for the visitors to submit their contact details in return for monthly newsletter and thus become a lead for your business.

How can you benefit from creating landing page?

Landing Pages are an essential part of your digital marketing business. The following benefits will be helpful depicting the necessity of landing page:

 

1.Landing pages are helpful in generating leads.

2.Just like a frame for a photo, Landing pages provide you a place where you can put attracting offers. If there is no landing page, then offer will be of no use to your audience.

3.With the help of landing pages you can accumulate all the necessary data about your customers.

4.Landing pages are helpful to you in keeping track of customers that are visiting your website in a repeated manner.

5.A landing page boosts your credibility by giving a brief description to your customers that how much your offer is valuable to them in simple language.

6.If a landing page is well-laid-out it will convince your customers that your product is designed according to their best interests. This can be achieved by using landing page to showcase customer reviews relating to your products and services. This aids in gaining customer’s trust by giving them social proof thus boosting credibility of your business.

7.Landing pages are helpful in doing brand awareness for your business.

8.Landing pages are also helpful in improving results of your paid campeigns(on search engine or social media) by gathering people to your one web page(or web pages).

What concepts(things) should we keep in mind while designing high converting landing pages?

Landing pages are instrumental in converting website visitors into customers. Landing pages encourages visitors to take specific action like signing up for email newsletter or buy a product embedded in it.

It will be very difficult to convert website visitors into leads without optimization of your landing pages. Here are concepts we should keep in mind while creating better performing landing page for making your business a success.

1.       1.An eye catchy headline should be created

When your visitors visit your page, the first thing they notice is your headline. You must ensure that headline of your landing page evokes curiousity in customers about the product or service embedded in it and persuades them to know more.  A few different subheadings and image will be helpful in making your readers notice specific details about your products and services without adding more words and repetition.

2.       2.You should include image or video that grabs attention of your visitors

The hero image which is placed at the top of landing page — is a necessity. It plays the key role in deciding whether your visitors will buy your product or not.

 

Hero image should be made of colors, fonts and design elements that represents your brand's visual identity. But do not forget to grab and hold attention of your visitors to the most crucial part. But still using video instead of image is a better option.

 

3.       3.Better customer experience should be first priority

All the text and images should be placed in such a way while formatting landing page that the product or service embedded in your landing page form a good reputation in view of your customers.

 

4.       4.Social proof is a must

Social proof is the reflection of the fact that how your product or service has influenced the lives of the people thus forcing your customers to buy your product or service. It is the psychological tactic which is applied so that people can observe others' behavior and learn that how they can change their situation and live a rich and happy life. It can range from testimonials, celebrity endorsements for products and services, to ratings and reviews from other consumers.

 

A picture next to the testimonial is better in driving conversions as it depicts the customers who have found success with your product or service.

 

How to design landing page in a simple way?

 

The steps are:

1.       Go to wp-admin dashboard of  your website.

2.       Login to dashboard

3.       Go to templates, then select landing  pages option

4.       Create new landing page option  will be displayed here , click on it

5.       Templates for designing landing pages will appear

6.       Click on the landing page template of your  choice

7.       Design the landing page promoting your product or service

 

 

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11 Ayurvedic herbs for treating diabetes

                                                   11 Ayurvedic herbs for treating diabetes

Introduction

In the United States, the estimated number of people living with

diagnosed and undiagnosed diabetes is 34.2 million.

Without ongoing, careful management of diabetes, diabetes can lead to

build up of sugars in the blood, which can increase the risk of

complications, including stroke and heart disease.

Different kinds of diabetes can occur, and how people manage the

condition depends on the type of diabetes. Not all forms of diabetes

occur from weighing overweight by person or from leading an inactive

lifestyle. Some are present from childhood.

You will benefit from reading this pillar content by knowing about

treatments used in treating diabetes.

What is diabetes?

Diabetes mellitus, known as diabetes, is a metabolic disease/disorder

which causes high blood sugar. The hormone insulin moves sugar from

the blood into our cells to be stored or/and used for energy. With

diabetes, your body either does not make enough insulin or cannot

effectively use the insulin it makes.

Untreated high blood sugar in diabetes can damage our nerves, eyes,

kidneys, and other organs.

There are different types of diabetes:

Type 1 diabetes is an autoimmune disease. The immune system attacks

and then destroys cells in the pancreas, where insulin is made. It’s

unclear what causes this attack. About 10 percent of people have this

type of diabetes.

Type 2 diabetes occurs when our body becomes resistant to insulin, and

thus sugar builds up in our blood.

Prediabetes occurs when our blood sugar level is higher than normal,

but it’s not high enough for the diagnosis of type 2 diabetes.

Gestational diabetes is high blood sugar during pregnancy.

Insulin-blocking hormones produced by placenta cause gestational

diabetes.

Diabetes insipidus is a different condition in which our kidneys remove

too much fluid from our body.

Why is it alarming/dangerous?

34.2 million people of all ages – about 1 in 10 – have diabetes in the

U.S. 7.3 million adults aged 18 and older (about 1 in 5) are unaware that

they have diabetes (just under 3% of all U.S. adults). The number of

people who are diagnosed with diabetes increases with age. More than

26% of adults age 65 and older that is about 1 in 4 have diabetes.

Diabetes was the ninth leading cause of death in 2019 with an estimated

1.5 million deaths which is directly caused by diabetes.

Ayurvedic treatment for diabetes

Ayurveda specifies the use of some herbs that aid in diabetes

treatment. Different scholars prefer to be drawned to herbal

preparations for treatment of metabolic syndrome. Here are few

ayurvedic herbs used to alleviate symptoms of diabetes.

1.Turmeric: Powder of this turmeric is anti-allergic, anti-cancer,

anti-inflammatory, and one of the strongest natural anti-diabetic

agents. Turmeric generally aids in the purification of the blood, acts

as a channel opener, aids in the reduction of insulin resistance,

and thus it facilitates glucose entry into the cells. Turmeric is

efficient when combined with aloe vera.

2.Saptrangi: It is an excellent diabetes treatment. It is a tree whose

bark is effective at regulating blood sugar levels. It is being studied

in western herbal universities, but has been used in Ayurveda for

centuries. The herb is shown to have anti-diabetic effects.

3.Vizaysaar: The bark of this large tree contains significant

anti-diabetic properties. Diabetic patients keep this in some water

in the wooden glass overnight and drink it in the morning. When

colour of water does not change to brown, the glass is replaced

after approximately one month.

4.Bilva: This tree’s roots remain covered in three leaves. Any tree

with a mixture of three leaves is regarded by ayurveda as divine

and the abode of Lord Brahma, Vishnu, and Maheshwar. Its fruit is

beneficial for irritable bowel syndrome. Bilva leaves are excellent

for diabetics. The leaves of this tree are dried, ground into a

powder, and combined with other herbs to maximize effectiveness.

5.Gurmar: Gurmar is translated as “The sugar destroyer” in Hindi. It

is a twine that is used in Ayurveda for centuries for its

sugar-regulating properties. Recent research is indicated that it

comprises Gymnemic acid molecules, which are supposed to be

responsible for its anti-diabetic properties. They form complexes

with sugar molecules in the intestines, thus preventing them from

entering the bloodstream. As a result, it is effective in regulating

blood sugar levels.

6.Karela: This juice of this vegetable works wonders in reducing and

managing complications of diabetes. For better performance, 30

ml of juice of Karela being first thing in the morning on an empty

stomach is recommended. It works best when its juice combined

with Amla juice.

7.Tulsi: The people of India regard this plant for its extraordinary

medicinal properties. Regular use of its leaves successfully

regulates blood sugar levels. Additionally, it is being beneficial for a

variety of cancers, respiratory and bacterial infections, sore

throats, coughs, and colds.

8.Fenugreek: A spicy, pungent herb that helps in the reduction of

excess kapha. It is an outstanding herb for controlling blood sugar

and cholesterol levels. Its seed powder is used to help control

blood sugar levels.

9.Neem: In Ayurveda, neem historically is used to purify the blood

and boost the immune system. It helps in the maintenance of

normal blood glucose levels.

10.Guggulu: Guggulu is used in Ayurveda for centuries to gently

detoxify the body and promote appropriate nutrients by enhancing

the body’s metabolism and aiding in the elimination of waste

products. Through its scraping behavior, it helps in the removal of

excess sugar and fat from the body.

11.Amla: It is the richest source of vitamin C on the planet and is

nature’s superantioxidant. Amla contains 30 times the amount of

vitamin C as found in an orange. It slows the aging process and

thus delays the onset of diabetes complications.

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How Digital Deepak internship program is life changing?

  How Digital Deepak internship program is life changing?

The set up

Jayant was a professor of geography in Chaajulal university, a govt. university in Mumbai. He was earning Rs. 32,000 monthly. He had a total of 1000 students studying from him. He was also doing a part time job in Girish coaching institute in Mumbai, earning Rs.12,000 per month . He is also looking for a job opportunity that will be a source of   passive income for him. Not only this, Jayant is also looking for a solution that will increase his students studying from him.

Triggering incident

The Problem

In 2020, lockdown happened due to coronavirus pandemic. This led Jayant loose his job as a professor of Geography as university had to be closed due to the pandemic. Due to this pandemic, Jayant also lost his part time job in Girish coaching institute. This forced Jayant to become jobless. This joblessness was part of one problem. The other part of the problem was to look for a steady stream of income as his father remained sick and his mother also became jobless from a regular science teacher in a government school due to pandemic. This whole thing led Jayant to look for a solution that not only will provide him steady stream of income but also provide him that amount of money that will help him support his family. He also wants that more and more students come to him to learn geography from him.

Rising action

The Digital Deepak Internship program

One thing Jayant learned from the pandemic and lockdown is that it is difficult to survive, grow, and achieve his needs and dreams with a single-source of income.

He also acknowledged that he is living in testing times where nothing is safe- the job or the financial situation.

He needs backup and support to meet the demands of life.

He also learned from his friend circle that demand for digital marketing is more than ever and businesses need a variety of services through digital marketing in order to support their digital growth.

Jayant came to know about the Digital Deepak internship program by seeing his ads on facebook. He clicked on the ad and knew more about it.

He was looking for a digital mentor that has practical experience, has a strong personal brand, and offers a high quality course module that has some practical assignments system so that he could gain practical experience in digital marketing.

The motto of Deepak Kanakraju’s  internship program is “LEARN BY DOING”.

 After seeing Deepak Kanakraju’s ad, Jayant googled Deepak. He was impressed by Deepak.

Features of Digital Deepak Internship program which made Jayant to go for it:

1.       If we accept that we are naturally lazy, we will solve the problem of laziness - but taking on challenges, commitments, and projects that we cannot quit on.

Understanding this nature of human behavior has been the main reason for the success of Deepak’s Internship program.

2.       Internship program has more than 90% completion rate.

Because it is a challenge. It is a challenge which is rooted in one thing that motivates us: money.

3.       Cashback is the ultimate thing that attracts, because we will become action oriented and can even refund money to our parents/friends from whom we took money to enroll.

4.       We get amazing content in form of recorded videos, which we can watch at any time of our convenience for 12 weeks plus 4 weeks of bonus.

5.       Each week has an assignment.

6.       Every week's assignment has 7-day deadline to complete. This much time would be more than enough. It would really take only 2 days to complete assignment by working only 2 hours each day at any time.

7.       Digital Deepak will make us action oriented.

8.       We will get access to a telegram group of Interns ( 500 in number for each batch)  from all career backgrounds, of all age groups.  Such a helping community to share our problems, achievements and learning.

9.       Highly interactive intern group. Access to Facebook group where interns of all batches are there.

10.   Beside recorded weekly main video in our learning management system, there would be an assignment worksheet and a separate explanation video for that assignment will be available.

11.   We will feel like all the emails we would get from Deepak, they are written specially for us. So beautifully personalization would be done according to our personality.

12.   Besides Digital marketing teaching, Deepak teaches us human values. These values are important, our traditional education system really lacks it.

13.   Many of us will get results in the form of paid clients, job, internship in top level marketing agencies in the journey of our digital Deepak internship itself.

 Jayant had filled a form to apply for internship, Deepak invited him for a launch webinar where Jayant got all the details about the program such as classes, syllabus, timings, deposit, earnings, and everything else Jayant needed to know about the program.

 

Surprise

Jayant thought that if he had the courage to commit, with his hard-earned money, and get things done under pressure, then he would be the right fit for Deepak’s Internship program.

Jayant signed up for the Internship program by paying a security deposit, which would be refunded each week on completing assignments.

If Jayant did not complete the assignments, he would not get his money back.

Jayant submitted the assignment on the last day. But he got it done. Because there is really a risk of losing something.  The earnings for that specific assignment.

The weekly lessons Jayant got about were: Success mindset, Law of Marketing, Selection of Profitable Niche, Creation of WordPress website, Content marketing, Social media marketing, Lead generation, Run Facebook Ads, Run Google Ads, Search Engine Optimization, Deep marketing automation.

In 3rd week that is discovering profitable niche Jayant experienced difficulties.

If Jayant thought he is good at multiple subjects and he could become an expert in all of them, then Jayant was wrong as it takes a lifetime to master any particular subject.

In 4th week that is creating wordpress blog Jayant experienced every practical hurdle from conceptualizing, to domain choosing & hosting purchase, then designing the website using custom themes and setting up the menus & widgets.

In 12th week that is natural sales method, Jayant experienced difficulties like fear of public speaking while influencing or persuading people to get his sales done. Sales is the ultimate challenge in any business and without which entire organization cannot run. Sales skills can be learnt.

 

Critical choice

As Jayant’s mother lost her job during pandemic and father remained sick leading to bad condition of Jayant’s home, Jayant had to face challenges while on the journey of digital Deepak internship.

During the 4th week, he made his blog with beautiful theme and presentation and set up menus and widgets on his blog

During 12th week, he overcame his fear of public speaking and learnt the art of persuation and influencing people on sales call.

 

Climax

Results

Jayant not only gained phone numbers of 52 clients (contacts) during lead generation week but also he become a deserving person in the field of digital marketing. He is now able to showcase his learning as he has now created his own blog, runned ads, he has now created highly valuable content, he got leads, he got on one to one call with his potential clients. Jayant has also created his course during Digital mentoring week and thus created his own community.

 

Resolution

Conclusion

Jayant now has gained more than 10000 students due to course created by him during digital mentoring week. He received an excellence award after successfully completing the internship program.

Jayant has more than 70 clients as of now due to lead generation week. He has also got affiliate link of a product from an affiliate network during affiliate marketing week, thus created a source of passive income and earning Rs.1,00,000 per month.  He is now conducting webinar for Digital Deepak internship program.

 

 

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Doing digital marketing the right way

                                                      Doing digital marketing the right way

Introduction

Now a days everyone is using internet whether for buying products or for gathering information. During the period of Covid-19, businesses, companies and educational institutions all have operated online. Those businesses which did not go online during that period have got shut down. Gone are the days when every business uses magazines, newspapers and pamphlets to advertise their products and services. With the advent of internet and google like search engines, presence of audience on internet have forced every business to make an impact on the audience online by using social media and search engine optimization to educate the audience about their products and services. Earlier companies have to invest lot of time to make the brand for their products and services but with the advent of digital marketing they have achieved their branding in less time.

Digital marketing! What it is?

Digital marketing refers to the marketing efforts for promotion of brand to connect with potential customers with the usage of internet. The other digital channels include social media, web based advertising, email, text and multimedia messages.

How digital marketing is a necessity for your business?

Digital marketing has its reach beyond channels like TV, radio, print, etc. Businesses know this fact and thus use digital marketing. Also social medias like facebook allows businesses to understand the audience’s needs by creating polls thus introducing products of businesses as a solution to problem of audience. This is helpful in making an impact of businesses’s products on audience in less time. Also digital marketing is cost effective as compared to outbound marketing methods. Not only this, with digital marketing you can measure Return on investment.

How digital marketing is essential for every single individual?

With the growing menace of unemployment, lot of degree holders(youth) are forced to sit at home without work. Digital marketing empowers youth to become self-employed thus combating unemployment. Digital marketing also empowers youth to be their own boss.

How digital marketing make individual self-reliant?

Digital marketing allows individuals to earn money from home by registering themselves with freelancing websites like Upwork,  Fiverr, PeoplePerHour thus promoting self-reliance. When individuals build their own website on blogger, blogger allows them to monetize their website with the aid of google adsense program on blogger. When google adsense approves their blog, their blog starts earning money. Also quora has monetiisation programs like ad revenue sharing, qoura+ revenue sharing, space subscription which allow users to create their spaces on qoura, create post on their spaces and earn money as they become affiliate for qoura+ in qoura+ revenue sharing program. You tube also has monetization program. Individuals become eligible for it by achieving 1,000 subscribers and 4,000 public watch hours on their you tube channel. By registering on Click bank, individuals get commissions by promoting products on Click bank through their blog.  Also individuals can build their own ecommerce websites thus enlisting their self-made digital products(ebooks) on their online store.

What is the right way to do digital marketing?

We need these things in order to do digital marketing correctly in order to make our business a success:

1.     1.  Identify the profitable niche in which you will provide product which will be helpful in solving problem of people: It is said that riches stay in niches. We need to have specific niche so that our businesses can cope up with tight budget and encounter no difficulties to get right clients. If we focus on the art of finding niche which is perfect for us, then we will be more focused in our goal setting as well as get the new perspective to see the oppurtunities.

2.       2.Finding demand in market: This needs research activities to be conducted to determine:

·         The online need for your products and services.

 

·         The essential questions your customers are asking online about your products and services.

 

This can be done by:

 

·         Using google Auto suggest.

 

·         Looking for the Amazon Reviews.

 

·         Talking to your customers.

 

·         Finding who the key influencers are in your market.

 

·         Evaluating your social networks and profiles.

 

·         Your social media reach.

 

·         Looking for the provision of pre and post products/services of other products.

 

·         Your current social engagement.

 

·         Answer the Public.com.

 

3.       3.Choosing the right strategy to apply: Identification of the problem will be helpful in selection of the right strategy to be applied for your business as every strategy is usually designed for solving specific problems. The strategies include content marketing strategy, promoting your products on social media through social media ads, video marketing, conducting webinars to describe about your products.

4.       4.Getting started: After the selection of the right strategy to apply, it’s time to get started and apply the selected strategy for your business to make your business a success. For a novice, that has little or no knowledge on how to apply the strategy he/she can employ a digital marketing agency to do it for him/her. Or do a course that will impart him/her the knowledge of application of strategy.

Knowing digital marketing channels for your business

The digital marketing channels that can grow your business are:

1.       1.Social media marketing: Now a days social media has become an essential part to mark an online presence for any business. Social media marketing is a digital marketing channel in which we utilize web based media channels to promote products and services of any business. It involves activities like posting text, pictures, memes, videos(educational) that drive customer’s commitment and thus build relationship with them and thus leads to getting leads, increasing sales, driving website traffic and build an online presence for any business. The major social media channels to quickly grow your business are facebook, you tube, twitter, Instagram, tumblr.

2.        2.Search engine optimization(SEO): It is the technique which helps your products and services to become visible online. It is helpful in driving organic traffic to your business website thus saving your investment. On applying SEO, search engine(google) will help you rank your business website. The two parts of SEO are:

·         On-Page Seo

This involves everything that you can do on your website to rank it on google search pages, like optimizing your Articles, Titles, Pages for keywords which help you rank on google. On-Page SEO aids search engines crawl through your web page as well as your whole website for the possible ranking.

·         Off-Page Seo

Off-Page Seo on the other hand includes everything that you do outside your website to help your article rank, like backlinks, guest posts, and so on. It makes a good reputation of your site and make your website credibile for ranking.

 

3.       3.Email Marketing(EM)

Email marketing is necessary for your business, though it seems to be insignificant. As a channel under digital marketing, it’s a technique that lets us provide value to our leads in the form of content and also to our direct users through each step of the customer journey thus building trust with them. It involves sending email messages, advertisements, driving traffic to your business website, making sales offers or requests to a group of potential or already existing customers.

 

Conclusion

Now these days, it is not just enough to run a business without including the Internet. Every good business desires growth and the internet is the right place and medium to position yourself globally. You have to use the tools of digital marketing, to position your business in front of the right audience.

Understanding and identifying the right digital marketing strategy is very vital for your business. It’ll save you a lot of time, resources, money and help you grow your business, and position your brand/business to the right audience because if everybody is your audience then nobody is your audience.

 

 

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