Landing pages: indispensable part of your business

                                              Landing pages: indispensable part of your business

Introduction

We know that first impressions are crucial and first impression is the last impression. The interaction a user have for first time with your business will shape their opinion of you and thus helpful in shaping your future relationship.  Landing page will be helpful in shaping your public perception towards your business. A landing page will be beneficial for your business in numerous ways. A landing page tells your visitors about what your business is and what its products and services are.

What do you mean by a Landing page?

A landing page is that where a visitor will land when clicking on an ad or link. It marks their first point of entrance into your businesses ecosystem.

Landing page could be either a dedicated page for a particular product or in some cases, may be the homepage of your website showcasing the details of your business. There are forms on landing pages for the visitors to submit their contact details in return for monthly newsletter and thus become a lead for your business.

How can you benefit from creating landing page?

Landing Pages are an essential part of your digital marketing business. The following benefits will be helpful depicting the necessity of landing page:

 

1.Landing pages are helpful in generating leads.

2.Just like a frame for a photo, Landing pages provide you a place where you can put attracting offers. If there is no landing page, then offer will be of no use to your audience.

3.With the help of landing pages you can accumulate all the necessary data about your customers.

4.Landing pages are helpful to you in keeping track of customers that are visiting your website in a repeated manner.

5.A landing page boosts your credibility by giving a brief description to your customers that how much your offer is valuable to them in simple language.

6.If a landing page is well-laid-out it will convince your customers that your product is designed according to their best interests. This can be achieved by using landing page to showcase customer reviews relating to your products and services. This aids in gaining customer’s trust by giving them social proof thus boosting credibility of your business.

7.Landing pages are helpful in doing brand awareness for your business.

8.Landing pages are also helpful in improving results of your paid campeigns(on search engine or social media) by gathering people to your one web page(or web pages).

What concepts(things) should we keep in mind while designing high converting landing pages?

Landing pages are instrumental in converting website visitors into customers. Landing pages encourages visitors to take specific action like signing up for email newsletter or buy a product embedded in it.

It will be very difficult to convert website visitors into leads without optimization of your landing pages. Here are concepts we should keep in mind while creating better performing landing page for making your business a success.

1.       1.An eye catchy headline should be created

When your visitors visit your page, the first thing they notice is your headline. You must ensure that headline of your landing page evokes curiousity in customers about the product or service embedded in it and persuades them to know more.  A few different subheadings and image will be helpful in making your readers notice specific details about your products and services without adding more words and repetition.

2.       2.You should include image or video that grabs attention of your visitors

The hero image which is placed at the top of landing page — is a necessity. It plays the key role in deciding whether your visitors will buy your product or not.

 

Hero image should be made of colors, fonts and design elements that represents your brand's visual identity. But do not forget to grab and hold attention of your visitors to the most crucial part. But still using video instead of image is a better option.

 

3.       3.Better customer experience should be first priority

All the text and images should be placed in such a way while formatting landing page that the product or service embedded in your landing page form a good reputation in view of your customers.

 

4.       4.Social proof is a must

Social proof is the reflection of the fact that how your product or service has influenced the lives of the people thus forcing your customers to buy your product or service. It is the psychological tactic which is applied so that people can observe others' behavior and learn that how they can change their situation and live a rich and happy life. It can range from testimonials, celebrity endorsements for products and services, to ratings and reviews from other consumers.

 

A picture next to the testimonial is better in driving conversions as it depicts the customers who have found success with your product or service.

 

How to design landing page in a simple way?

 

The steps are:

1.       Go to wp-admin dashboard of  your website.

2.       Login to dashboard

3.       Go to templates, then select landing  pages option

4.       Create new landing page option  will be displayed here , click on it

5.       Templates for designing landing pages will appear

6.       Click on the landing page template of your  choice

7.       Design the landing page promoting your product or service