Easiest way to do email marketing (Mail chimp)

                                                   Easiest way to do email marketing (Mail chimp)

Introduction

Want to establish long lasting relationship with your leads and convert them into sales. Then email marketing is the best option for you. Email helps us to reach our leads in their private space away from social media and website. We are writing our email to one customer only and the content is for him only. So that way we drag his attention. When people meet us they feel  like they know us already.

What is email marketing?

Email marketing is a type of direct marketing which businesses use personalized emails to educate their audience on email list about their product or services. It can also be used to convince their email list to take a specific action like booking a demo class of a course from an institute, signing up for trial of a SAAS product or registering for an event. It is also a most effective way to nurture leads and convince them to purchase their products. It is also an effective method to make their audience aware about their brand and build relationships with their audience.

Why email marketing should be business’s top priority?

Email marketing enable us to own our audience. There no risk of losing your audience as compared to social media platforms. Email marketing has the ability to make audience spend 138% more than those who do not receive email offers.

Email marketing campaigns can be well targeted to your audience to a greater extent than those on social media. Next, costs are considerably lower than other channels, especially considering the reach and conversion rate associated with email marketing. That is why email marketing is so ideal for small businesses.

Finally, email marketing is so powerful and lucrative is because it gives you direct, individual access to your audience’s inboxes. 

Now let’s take a look at the numbers:

• 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
• 62% of consumers ranked email in their top preferred communication channels with small businesses. 

Taking the figures into consideration, not having an email marketing strategy means missing out on sales opportunities and the chance to build long lasting customer relationships. 

Can we do email marketing conveniently (easy way)?

The answer is yes. Here is the solution. MailChimp is one of the biggest success stories in marketing software startups, ranking at 9th in the Forbes Cloud 100. Millions of people and businesses are now using the platform to send over billions of emails everyday and when many people think about email marketing MailChimp is the first name that comes to mind. Mailchimp is a marketing automation platform that allows us to create, send, and analyse email and ad campaigns. This software offers complete campaign transperancy, tracking of email, view success and click through rates. Mailchimp lets us create custom templates and at the same time choose from an array of pre-made templates and campeigns.

Why choose mailchimp?

Mailchimp is one of the famous and used email marketing software in

the world. Mailchimp was founded in 2001 by Ben Chestnut and Dan

Kurzius, and it has now more than 20 million users and its valued

$4.2 billion.

Key benefits of using Mailchimp:

1. Automations: It keeps a personal touch while removing manual tasks

from to-do list. It allows pre-built marketing automations create room

to focus on strategy. It also allows to welcome, re-engage, and follow

up with the people who matter to users.

2. Lists: Mailchimp helps users customize signup forms to match your

brand, so you can share it on your website and integrate it into your

social media pages. Users can also collect signups from a variety of

mobile devices or import an existing list. It allows users to advantage

of existing integrations to help keep their data up to date between

platforms.

3. Templates: Mailchimp offers a variety of pre‑designed, responsive

templates. It allows users to start‑from‑scratch and use the template

builder for more customization. If users are an HTML expert, you can

code your own with flexible template language.

4. Campaigns: Mailchimp allows easy Email segmentation. Users can

send a campaign to their entire list, or target people based on

available list data such as geolocation or open/click history.

RSS‑to‑Email and Automated Workflows allow users to create

automated campaigns that will start sending based on triggers set by

them.

5. Ads: Mailchimp helps find new customers and reconnect with current

ones through another channel by created integrated Facebook and

Instagram ads.

6. Reports: Mailchimp’s reporting features help a user understand

who’s opening, clicking, and coming back for more. The reports from

mailchimp are mobile friendly and can be exported to share with

coworkers or clients. Tweet Trends gives insight into user’s

subscribers’ activity on Twitter, and our Google Analytics integration

gives users advanced stats on how your campaigns affect traffic to

your website. If users sell online, mailchimp’s reports can help users

understand how their email marketing is directly affecting sales on

their website.

What people don’t like is the way MailChimp chooses to break down and

present its pricing. For example, paying $10 per month gets unlimited

emails, but only for 0-500 subscribers whereas the free version gives

2,000 subscribers (although users are limited to 12,000 emails). So, if

people have been marketing to more than 500 subscribers using the free

version of MailChimp, people have to pay extra to keep sending them

emails on one of the paid versions.

How to use mailchimp?

Creating first email template:

1. Pick your template

They have templates for all types of messages—pick one based

on user goal or a look users are going for.

2. Add user content

Users can see all their updates in real time so it’s easy to see

how it’s coming together.

3. Choose who gets it

Once users are happy with their email, they choose who it will

go to—whether that’s all their subscribers or one small

segment.

4. Hit send

This is the moment of truth. Not to worry, mailchimp will make

sure everything’s good to go on mailchimp’s end before they

send it out the door.

People who buy Mail chimp

Mailchimp is found to be an easy to use tool with intuitive UI. The more

you'll use it, the more familiar you'll get.

Here’s is the reason that why it’s a good starting point for beginners:

1. It’s easy to use

2. It has all the necessary features

3. It’s reliable

4. It’s free to start with

5. It is developed by established business and committed

founders

Mailchimp is bought by over 20 million customers from the world's well

known companies, universities, charities up to small businesses and

local clubs. Though mailchimp isn't enterprise software, and as far the

automation goes, many will find the functionality only takes them so far.

So, it is used in smaller and midsized businesses.

1. E-commerce and retail

For market-led and for online stores, Mailchimp is used to attract

customers, drive traffic, capture customer information and create online

ads in order to reach new audiences.

E-commerce and retail companies can integrate it with their ecommerce

platform. Thinking about triggering birthday emails and, send them

product recommendations and re-engaging with lapsed customers,

Mailchimp lets businesses show the details on the purchase behaviors in

the Mailchimp interface.

2. Mobile and Web Apps

Mailchimp offers the functionality to engagement and grow user’s mobile

or web app.

Connecting users’ in-app activity to the Mailchimp and creating

personalized mails based on people’s behaviour, all these can be

multi-channel campaigns – it is good to know that Mailchimp offers

solutions to market and grow user’s mobile or web app.

3. Startups and small businesses

Startups and small businesses begin using Mailchimp for their email

marketing. It is the well known email marketing application. Mailchimp is

pretty easy to get into as compared to enterprise marketing platforms.

They do not need to spend lot of time training and thus can spend more

time getting things done.

As an owner, there are a lot of companies or agencies / freelancers that

can help users with designing the email marketing templates, or user

can design emails, newsletters, and landing pages themselves using the

drag and drop and pre-designed templates.

4. Online marketing agencies

A lot of online marketing agencies support Mailchimp, which makes

sense because a lot of their clients use Mailchimp. There are some

features specially for agencies to help user and their clients grow. User

can manage multiple clients from one login.

Reference:

1.  Understanding your customer by creating customer avatar