Doing digital marketing the right way
Introduction
Now a days everyone is using internet whether for buying
products or for gathering information. During the period of Covid-19,
businesses, companies and educational institutions all have operated online.
Those businesses which did not go online during that period have got shut down.
Gone are the days when every business uses magazines, newspapers and pamphlets
to advertise their products and services. With the advent of internet and
google like search engines, presence of audience on internet have forced every
business to make an impact on the audience online by using social media and
search engine optimization to educate the audience about their products and
services. Earlier companies have to invest lot of time to make the brand for
their products and services but with the advent of digital marketing they have
achieved their branding in less time.
Digital marketing! What it is?
Digital marketing refers to the marketing efforts for
promotion of brand to connect with potential customers with the usage of
internet. The other digital channels include social media, web based
advertising, email, text and multimedia messages.
How digital marketing is a necessity for your business?
Digital marketing has its reach beyond channels like TV,
radio, print, etc. Businesses know this fact and thus use digital marketing.
Also social medias like facebook allows businesses to understand the audience’s
needs by creating polls thus introducing products of businesses as a solution
to problem of audience. This is helpful in making an impact of businesses’s
products on audience in less time. Also digital marketing is cost effective as
compared to outbound marketing methods. Not only this, with digital marketing
you can measure Return on investment.
How digital marketing is essential for every single
individual?
With the growing menace of unemployment, lot of degree
holders(youth) are forced to sit at home without work. Digital marketing
empowers youth to become self-employed thus combating unemployment. Digital
marketing also empowers youth to be their own boss.
How digital marketing make individual self-reliant?
Digital marketing allows individuals to earn money from home
by registering themselves with freelancing websites like Upwork, Fiverr, PeoplePerHour thus promoting
self-reliance. When individuals build their own website on blogger, blogger
allows them to monetize their website with the aid of google adsense program on
blogger. When google adsense approves their blog, their blog starts earning
money. Also quora has monetiisation programs like ad revenue sharing, qoura+
revenue sharing, space subscription which allow users to create their spaces on
qoura, create post on their spaces and earn money as they become affiliate for
qoura+ in qoura+ revenue sharing program. You tube also has monetization
program. Individuals become eligible for it by achieving 1,000 subscribers and 4,000
public watch hours on their you tube channel. By registering on Click bank,
individuals get commissions by promoting products on Click bank through their
blog. Also individuals can build their
own ecommerce websites thus enlisting their self-made digital products(ebooks)
on their online store.
What is the right way to do digital marketing?
We need these things in order to do digital marketing
correctly in order to make our business a success:
1. 1. Identify the profitable niche in which you will
provide product which will be helpful in solving problem of people: It is said
that riches stay in niches. We need to have specific niche so that our
businesses can cope up with tight budget and encounter no difficulties to get
right clients. If we focus on the art of finding niche which is perfect for us,
then we will be more focused in our goal setting as well as get the new
perspective to see the oppurtunities.
2. 2.Finding demand in market: This needs research
activities to be conducted to determine:
·
The online need for your products and services.
·
The essential questions your customers are
asking online about your products and services.
This can be done by:
·
Using google Auto suggest.
·
Looking for the Amazon Reviews.
·
Talking to your customers.
·
Finding who the key influencers are in your
market.
·
Evaluating your social networks and profiles.
·
Your social media reach.
·
Looking for the provision of pre and post
products/services of other products.
·
Your current social engagement.
·
Answer the Public.com.
3. 3.Choosing the right strategy to apply:
Identification of the problem will be helpful in selection of the right
strategy to be applied for your business as every strategy is usually designed
for solving specific problems. The strategies include content marketing
strategy, promoting your products on social media through social media ads,
video marketing, conducting webinars to describe about your products.
4. 4.Getting started: After the selection of the
right strategy to apply, it’s time to get started and apply the selected
strategy for your business to make your business a success. For a novice, that
has little or no knowledge on how to apply the strategy he/she can employ a
digital marketing agency to do it for him/her. Or do a course that will impart him/her the knowledge of application of strategy.
Knowing digital marketing channels for your business
The digital marketing channels that can grow your business
are:
1. 1.Social media marketing: Now a days social media
has become an essential part to mark an online presence for any business. Social
media marketing is a digital marketing channel in which we utilize web based
media channels to promote products and services of any business. It involves
activities like posting text, pictures, memes, videos(educational) that drive
customer’s commitment and thus build relationship with them and thus leads to
getting leads, increasing sales, driving website traffic and build an online presence
for any business. The major social media channels to quickly grow your business
are facebook, you tube, twitter, Instagram, tumblr.
2.
2.Search
engine optimization(SEO): It is the technique which helps your products and
services to become visible online. It is helpful in driving organic traffic to
your business website thus saving your investment. On applying SEO, search
engine(google) will help you rank your business website. The two parts of SEO
are:
·
On-Page Seo
This involves everything that you can do on your website to rank it on
google search pages, like optimizing your Articles, Titles, Pages for keywords
which help you rank on google. On-Page SEO aids search engines crawl through
your web page as well as your whole website for the possible ranking.
·
Off-Page Seo
Off-Page Seo on the other hand includes everything that you do outside
your website to help your article rank, like backlinks, guest posts, and so on.
It makes a good reputation of your site and make your website credibile for
ranking.
3. 3.Email Marketing(EM)
Email marketing is necessary for your
business, though it seems to be insignificant. As a channel under digital
marketing, it’s a technique that lets us provide value to our leads in the form
of content and also to our direct users through each step of the customer
journey thus building trust with them. It involves sending email messages,
advertisements, driving traffic to your business website, making sales offers
or requests to a group of potential or already existing customers.
Conclusion
Now these days, it is not just enough to
run a business without including the Internet. Every good business desires
growth and the internet is the right place and medium to position yourself
globally. You have to use the tools of digital marketing, to position your
business in front of the right audience.
Understanding and identifying the right
digital marketing strategy is very vital for your business. It’ll save you a
lot of time, resources, money and help you grow your business, and position
your brand/business to the right audience because if everybody is your audience
then nobody is your audience.
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