Blogpost: your biggest investment in digital marketing

                                           Blogpost: your biggest investment in digital marketing

                                 

Introduction

Have you ever wondered why Blogposts are given so much importance in digital marketing?

Blogposts are the key role players in making the website to the top in Google search ranking. They either entertain, give information or inspire the audience to achieve their goals in their lives.

By reading this post you will become passionate about creating Blogposts and take Blogposts seriously.

 

Anology between making Blogposts for websites and making films for bollywood production houses

Imagine your website to be bollywood production house, your Blogposts to be films. You are the director and producer of your Blogposts because you invest time in creating your Blogposts. You create Blogposts for your website, publish your post on your website and do the efforts to make your post reach to the audience. If more audiences view your blogposts and get good comments for your blogpost, then your blogpost get higher ranking in google search just like a film gets hit. Then you get a chance to earn money through google adsense or affiliate marketing just like films earn a lot of money when they get hit. Then you get subscribers for your blogposts as they give their email addresses to you.

Then you establish your personal brand just like an actor becomes famous.

Blog Posts Types that Drive More Traffic to Your Blog

There will be a time during your blogging journey when you will be clueless on what to write about.

But do not worry, there are different types of blogposts you can try out so that you will be not be empty of ideas to make your website a hit.

When it involves writing a blog post, there are multiple formats you'll be able to use—and it all depends on the goal of your article and what your audience is searching for.

Here are the types of blog posts you should know, along with examples of the way to use them:

1. Listicles

Everybody admires a list. They’re simple to scan, have assimilable info and they’re super well-liked for social media sharing.

You can produce lists on almost any subject. It could be your favourite books or a listing of your prime bloggers to follow.

2. Case studies

Case studies are a superb method to generate social proof and they’re simple to put in writing too. Folks love success stories, therefore writing a case study regarding somebody who has used your product/service or recommendation to great success, will do wonders for your site.

3. Product reviews

People usually look to product reviews before doing online purchases, to make sure they’re getting a decent deal and that the item caters to expectations. Therefore reviewing a product that is related to your domain of interest will work well for an audience already inquisitive about it.

4. How-to guides

How-to guides are a good way to have interaction for your audience and educate them in the single blog post. Plus, they’re simple to work on too since you’re already acquainted with the topic.

The key factor to remember while writing how-to guides is to break things down into the small actionable steps. This makes your how-to guide easier for readers to follow your instructions. Also, if we include step-by-step screenshots this will be further easier for visual learners to grasp the information.

5. Interviews

Interviews are a good way to drive interest among your readers. People are always eager to hear what the people they look up to have to say. Try publishing an interview with an important figure in your blog niche and area of interest.

During the interview, you can discuss important events in your industry, get the expert advice and even business insights.

The key is to keep the topic of your interview central to things your audience is interested in.

6. Content curation

Why should you sit scratching your head when trying to come up with new blog post ideas, when there is already a heap of content out there? A smart move is, employing the fine art of content curation.

Take some time to browse social media, relevant blogs and other news sources. Cherry-pick the content you feel will resonate most with your audience and present this as a collection of recent discussions.

Try to include different media types in your post to make things interesting. A collection of images, links, descriptions, social embeds and quotes will work beautifully.

7. Pillar Content for Blogs

Pillar content, or more accurately a pillar post, is a kind of broad, tall post that stands as the tallest thing around on a given topic. It's vast, and it's packed with value, so much so that it almost can't help but rank in the top results on Google's search results pages.

If you're used to thinking in terms of keywords, you can think of pillar content as those too-broad keywords you would never want to target with a single post because you're used to focusing on long-tail keywords that get more narrow and focused results.

So why does focusing a pillar blog post on a broad topic work when a regular blog post doesn't? It all comes down to what makes a pillar post special.

A pillar post is long. If your average blog post is 1,000 words long, a pillar post should be at least 2,500. If your average blog post is 2,000 words long, a pillar post should be 4,000 or more. I've seen pillar posts that end up looking like small eBooks or ultimate guides instead, and that's perfectly fine.

Conclusion

The blog posts are the main part of your blog which can help your blog rank higher in google searches.

There is always the inspiration for creating new blog posts all around you. From expert comment roundups to charity awareness – there’s always a way to generate new content that’s relevant to your blog.

References:

1. 40 Different Types Of Content You Can Create For Your Blog
2. What type of useful contents can be posted in a blog? - Neil Patel SEO
3. Pillar Content for Blogs: What is It and How to Create It